Is your brand in the running?

Editors Choice Past Winning Brands
NaturallyCurly is the largest brand-agnostic authority on texture. Throughout the year, our editors test thousands of products, tools and necessities designed for curly, coily and wavy hair. Awards are assigned by hair type across 27 unique categories giving your brand more opportunities to impact retailer inventory decisions in a competitive landscape.

What Our Editors Look For 

  • Does the product work for their hair type?
  • Are the packaging claims true?
  • Any added benefits not listed?
  • Is the product innovative?
  • Are ingredients suggested for use by hair care experts?

Winning Brands Use The Seal On

  • Digital campaigns
  • Packaging & shelftalkers
  • Print advertisements
  • Press Releases
  • Website
  • Trial & Sample Campaigns

All We Need From You

We encourage brands to submit products throughout the year for a huge announcement in March 2017. Complete the submission form below and send 12 product samples to:

Editors Choice Submission (Brand)
6604 N. Lamar Blvd. 
Austin, Tx 78752 


Past Winners Have Spoken

"Ever since our Edge Tamer won an Editors' Choice award and has been featured with the seal, it has been on FIRE! The Edge Tamer alone has accounted for 25% of our total sales as a result."                                                                                                                                                              
Design Essentials logo
Design Essentials

"The week Cantu won the Best of the Best styling cream award for our coconut curling cream, our sales went up 33% and the product had the best week ever as far as velocity."                                                                                                                                                                            

Cantu logo

"Submitting for the NaturallyCurly Editors' Choice Awards is always our priority. Winning products are recognized as the top products in their categories within the industry and provide a strong marketing and selling point to new consumers looking for products they can trust."

Curly Hair Solutions logo
Steven Torch
CEO, Curly Hair Solutions