Natural Hair Consumers No Longer Want Segmented Hair Care Aisles

By Gerilyn Hayes on Mar 21, 2017 12:14:23 PM

 

An exclusive study shows women with curly and textured hair, or natural hair, want to access products for their hair texture in the main aisle of retail stores. With these results, TextureMedia’s Senior Copywriter Gerilyn M. Hayes implores retailers to respond to consumers’ need for representation in the general market aisle.

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Introducing the Product Junkie

By Michelle Breyer on Mar 2, 2017 3:24:05 PM

Look in the cabinet of any  curly haired woman and the odds are you’ll find dozens of products—cleansing conditioners, deep conditioners, leave-in conditioners, styling puddings, styling gels, curl creams, co-washes, clarifying cleansers and moisturizing shampoos. Even if her shelves are filled to the brim, she’s probably still on the lookout for her next “Holy Grail” product.

Diane Mary Montalto, who has wavy hair, said, “I’m scared to count how many products I have; it may be close to triple digits.”

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Is Diversity the New Norm on the Runway?

By Michelle Breyer on Feb 11, 2017 10:39:26 PM

With Calvin Klein’s Fall 2017 Ready-To-Wear Show Friday, designer Raf Simons wanted to show off the new face of fashion. And that new face was not one face. The men and women sauntering down the runway represented a wide range of ethnicities, hair textures and body types. Rather than the homogenous approach that we’ve seen in the past, this year’s Calvin Klein show was all about individuality in all of its beautiful forms.

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Fighting Inherent Bias Against Natural Hair

By Michelle Breyer on Feb 3, 2017 11:45:41 AM

In our safe NaturallyCurly world, where we celebrate coils and kinks on a daily basis, we can lose sight of how society, as a whole, views natural hair. Facebook posts of naturalistas are greeted with thousands of likes and dozens of positive comments. Women are empowered and supported as they transition from relaxers to their natural texture.

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We Stand for the Civil Liberties of All

By Michelle Breyer on Jan 30, 2017 2:36:43 PM

 

NaturallyCurly is a global community celebrating b

 

eauty and strength in diversity.  For nineteen years, we have represented various and different nationalities and ethnicities.  We support inclusiveness, understanding and acceptance of ourselves, and of each other, as the bedrock of who we are and what we do.

Topics: Life
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Breaking Down the Walls of An Industry

By Michelle Breyer on Jan 24, 2017 4:27:17 PM

I've always been obsessed with entrepreneurs. Ever since my days at journalism school, my favorite interview subjects were entrepreneurs. I'm fascinated by how people take an idea - a need or a passion - and turn it into a business.

Since launching NaturallyCurly.com, 19 years ago, I've had an amazing opportunity to meet so many others who have have helped change this curly world. When I first met Richelieu Dennis at a CurlyNikki Meetup more than six years ago in Atlanta, I knew he was something special.

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Triumphs and Setbacks in the Curly World

By Michelle Breyer on Dec 20, 2016 3:14:50 PM

Periodically, I am asked if I think that texture is now mainstream. Is there even a need for special content about curly hair? It would be easy to look around at all of the curl products on the market now and think that’s the case.

Topics: Media
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Right Message; Wrong Messenger

By Michelle Breyer on Dec 8, 2016 11:58:01 AM

 

Reebok And Gigi Hadid Present #PerfectNever Revolution (PRNewsFoto/Reebok)


Athletic wear Reebok has a wonderful new campaign that confronts unattainable notions and standards of perfection.

This week, Reebok hosted the #PerfectNever Revolution, an empowering event that challenged hundreds of women from all walks of life to come together through a series of activities including a workout class and a panel discussion. Panelists include Olympic gymnast Aly Raisman, actress Lena Dunham, ESPN broadcaster Jessica Mendoza, actress Ruby Rose and actress/musican Zoe Kravitz.

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Victoria's Secret Goes Natural!

By Michelle Breyer on Dec 1, 2016 3:58:00 PM

Victoria's Secret is known for going au naturel. Now the brand is going natural as well.

Last year at the Victoria's Secret Fashion Show in New York, amid models with the signature beach waves, Angolan model Maria Borges became the first "angel" to walk the runway with her natural hair. In this case, it was a gorgeous teeny weenie afro (TWA).

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Why We Need Texture Experts!

By Michelle Breyer on Dec 1, 2016 3:25:22 PM

I was flipping through Allure magazine's Hair Inspiration story in the September issue, waiting to be inspired. Instead, I was horrified.

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